The 7 Principles of Complete Co-Creation

Author: Maarten Pieters Stefanie Jansen
Publisher: Bis Publishers
Category: Development Economics, Development Economics, Business Strategy, Project Management, Organizational Theory & Behaviour
Age Group: 15+
Book Format: Paperback

The 7 Principles of complete Co-Creation presents a unique and practical view on co-creation. It introduces the term 'Complete Co-Creation', in which structural, constructive cooperation with the end-user is a key element. Illustrated by various international case studies, it makes a strong case for placing end-users at the core of any co-creation process. It answers the question how to involve end-users and other relevant parties to create sustainable value through effective and complete co-creation.

About Stefanie Jansen
Stefanie Jansen and Maarten Pieters are the founders of TheCoCreators, an international network of co-creation experts. Together they have over thirty years of experience in market research and innovation and completed more than 350 projects for various companies and organizations. Maarten currently holds the position of Head of Co-creation & People Insight at Philips Lighting in The Netherlands. Stefanie works as an independent co-creation and kids marketing specialist, both in The Netherlands and the USA, where she is based.

(BK-9789063694739)

SKU BK-9789063694739
Barcode # 9789063694739
Brand Bis Publishers
Artist / Author Maarten Pieters Stefanie Jansen
Shipping Weight 0.3200kg
Shipping Width 0.180m
Shipping Height 0.020m
Shipping Length 0.230m
Assembled Length 22.900m
Assembled Height 1.500m
Assembled Width 18.000m
Type Paperback

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