Straight Talk about Public Relations: What You Think You Know Is Wrong

Author: Dave Boone Robert Wynne
Publisher: MAVEN HOUSE
Category: Business Communication & Presentation, Sales & Marketing, Public Relations, Small Businesses & Self-employed
Age Group: 15+
Book Format: Hardcover

Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their peers or anyone else will benefit from this book.

Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches, and the myths of social media. With five billion pieces of content posted each day on Facebook alone, it's difficult to make an impact. There are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work and you'll find them in this book.

Learn the essentials of public relations how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success in this witty, no-holds-barred introduction to the art of public relations.

The book is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. With a forward by Emmy-award winning writer Dave Boone (Academy Awards, Tony Awards), you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.

Table Of Contents
Foreword by Dave Boone

Introduction
Part 1: Traditional Public Relations

1. Public Relations Defined

2. A Brief History of Public Relations

3. Why Public Relations Works While Advertising Doesn't

4. Lessons in Persuasion: Writing and Placing Press Releases, Pitch Letters, and Editorials
Part 2: Social Media Public Relations

5. Social Media Fallacies

6. Lessons in Social Media: Realistic Ways Publicity Works Using Digital Methods

7. Twitter is Best: How to Use It for PR

8. The Dark Side of Social Media
Part 3: Content Marketing

9. The Changing World of Public Relations

10. A Brief History of Content Marketing

11. Why Content Marketing Has Become Essential for Public Relations

12. Lessons in Content Marketing: What, How, and When to Publish
Part 4: PR Measurement

13. Basics in Measuring PR Efforts

14. The Barcelona Principles

15. Measuring Social Media Efforts

16. Lessons in PR Measurement: Using Advertising Value Equivalents (AVE) to Measure the Value of PR Efforts
Conclusion
Appendix: The Five Best PR Campaigns of All Time
Index

About the Author
About Robert Wynne
Robert Wynne is president of the PR and events agency Wynne Communications and a contributor on public relations to Forbes magazine. He was formerly Director of Communications at USC's Marshall School of Business, Director of Marketing at Manatt, Phelps & Phillips, and a reporter for Newsweek and the Los Angeles Times. He's provided PR counsel to MIT, Raytheon, Ferrari-Maserati, USC, Tennis Industry Association, UCLA, and many others. He also hosts yearly PR events for business, medical, and engineering PR professionals. He holds an MA in Communications (University of Texas at Austin) and lives in the Los Angeles, California, area.

(BK-9781938548789)

SKU BK-9781938548789
Barcode # 9781938548789
Brand MAVEN HOUSE
Artist / Author Dave Boone Robert Wynne
Shipping Weight 0.4200kg
Shipping Width 0.160m
Shipping Height 0.020m
Shipping Length 0.230m
Assembled Length 23.100m
Assembled Height 2.000m
Assembled Width 15.800m
Type Hardcover

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