Pricing Strategies for Small Business: 101 for Small Business S.

Author: Andrew D. Gregson
Publisher: Self Counsel Press
Category: Sales & Marketing, Small Businesses & Self-employed
Age Group: 15+
Book Format: Paperback

Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as 'the lowest price wins.'Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses.An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers' disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics: . Psychological pricing. Price skimming. Penetration pricing. Cost plus markup. Multiple unit pricing

About Andrew Gregson
Andrew Gregson has an M.Sc. in Economics. He has 26 years business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors."

(BK-9781551807973)

SKU BK-9781551807973
Barcode # 9781551807973
Brand Self Counsel Press
Artist / Author Andrew D. Gregson
Shipping Weight 0.4400kg
Shipping Width 0.210m
Shipping Height 0.010m
Shipping Length 0.250m
Assembled Length 24.500m
Assembled Height 1.100m
Assembled Width 21.000m
Type Paperback

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