Media Writing -A Practical Introduction

Author: Sandra Cain Craig Batty
Publisher: Red Globe Press
Category: Dance & Other Performing Arts, Dance & Other Performing Arts, Creative Writing & Creative Writing Guides, Writing & Editing Guides, Journalistic Style Guides, Media Studies
Book Format: Paperback

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Table Of Contents
Introduction.- 1. Approaches to Writing for the Media.- 2. Writing News: Print and Online.- 3. Writing News: Broadcast.- 4. Writing for Magazines.- 5. Writing for Public Relations.- 6. Writing Copy for Advertising.- 7. Screenwriting: Fictional Formats.- 8. Screenwriting: Factual Formats.
About Craig Batty
Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia.
Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.

(BK-9781137529541)

SKU BK-9781137529541
Barcode # 9781137529541
Brand Red Globe Press
Artist / Author Sandra Cain Craig Batty
Shipping Weight 0.3800kg
Shipping Width 0.140m
Shipping Height 0.020m
Shipping Length 0.140m
Assembled Length 2.000m
Assembled Height 13.600m
Assembled Width 13.600m
Type Paperback

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