Letter Design in the Graphic Arts - Mortimer Leach Book

  • Author: Mortimer Leach
  • Publisher: Echo Point Books & Media; Reprint ed. edition
  • Cover Type: Paperback
  • Pages: 194 pages
  • Language: English
  • Genre: Arts & Photography, Graphic Design
  • Genre Class: Arts, Photography, Design, Graphic, Arts, Advertising
  • This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book. With large photos of actual advertisements as well as details on the fonts and lettering, this book covers:Standard letter design for advertisements Letter design for space advertisements in newspapers and magazines Lettering for outdoor displays like billboards Lettering and its applications in package design Creative and alternative approaches to hand-letteringWith tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media.

    (BK-9781635618044)

    SKU BK-9781635618044
    Barcode # 9781635618044
    Brand Echo Point Books & Media
    Artist / Author Mortimer Leach
    Shipping Weight 0.4560kg
    Shipping Width 0.220m
    Shipping Height 0.010m
    Shipping Length 0.280m
    Type Paperback

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