From Passion to Profit - Ian M Ash Book

You are passionate about building a successful business and want to start it and see it flourish or take what you have already and build it into something great, but what do you need to do to make it successful?This book is like having your own personal business consultant in your pocket, or a handbook for the CEO, executive or business owner. As an experienced Business Advisor and Coach who has transformed hundreds of businesses, Ian Ash shares his unique insights as to what makes a business successful in terms of the right mindset along with simple, practical steps and advice that can be applied to any business of any size or type.Using a range of straightforward tools and templates, supplemented by real-life examples, anecdotes and pertinent quotes, Ians conversational style takes you on a journey on how to establish the fundamentals for starting a new company as well as gain clarity on how to improve your existing business. From understanding the importance of business strategy, organisational culture and structure through to practical insights on goal setting, sales, marketing, company financials and leadership, you will be able to short-cut your way to making your business a success.Ian is passionate about seeing businesses and business leaders succeed but not at the expense of their family, personal relationships and hobbies. This book enables business owners and leaders to achieve work/life harmony so that the business works for them instead of the other way round.