Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations - Jonathan Tofel Book

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage-one that you can leverage for incredible results.But when it comes to innovation, you cant rely on big-company strength alone. Between your companys capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth thats possible when entrepreneurial innovation is in the drivers seat.