Ethical Debates: Advertising

Author: Dr Jen Green
Publisher: Hachette Children's Group
Category: Children's, Social Studies
Age Group: 12-17
Book Format: Paperback

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks, misleads and influences the buyer? Look in detail at the industry, the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels, quotes and statistics give an informed insight into the discussion and encourage lively debate.The Ethical Debates series confronts contentious issues affecting people in the 21st century.

Table Of Contents
1: Real-life case study

2: What is Advertising?

3: Why advertise?

4: The business of advertising

5: How do adverts work?

6: Advertising and society

7: Checks and Controls

8: Advertising: Good or bad?/Looking into the future

9: Glossary

10: Timeline

11: Further information

12: Index
About Jen Green
Jen Green received a doctorate from the University of Sussex 'Dept of English and American Studies' in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.

(BK-9780750297455)

SKU BK-9780750297455
Barcode # 9780750297455
Brand Hachette Children's Group
Artist / Author Dr Jen Green
Shipping Weight 0.2000kg
Shipping Width 0.170m
Shipping Length 0.210m
Assembled Length 20.700m
Assembled Height 0.400m
Assembled Width 17.000m
Type Paperback

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