Capture the Mindshare and the Market Share Will Follow Paperback Book
The Art and Science of Building Brands
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
Author: Libby GillPublisher: Palgrave MacMillanCategory: Economic Statistics, Economic Statistics, Sales & Marketing, Market Research, Science: General IssuesAge Group: 15+Book Format: PaperbackCapture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Libby Gill
Introduction 1. CLARIFY: Discovering Your Emotional Assignment 2. COMMIT: The Non-Negotiable Promise of Excellence 3. COLLABORATE: Creating Your Brand One Conversation at a Time 4. CONNECT: Creating the Authentic Emotional Link 5. COMPETE: What Makes You So Special? 6. COMMUNICATE: 'Talking Your Walk' to Influence and Inspire 7. CONTRIBUTE: If Not You, Who? SUMMATION: THE EIGHTH C Key Chapter Takeaways Notes Index
Table Of Contents
Introduction 1. CLARIFY: Discovering Your Emotional Assignment 2. COMMIT: The Non-Negotiable Promise of Excellence 3. COLLABORATE: Creating Your Brand One Conversation at a Time 4. CONNECT: Creating the Authentic Emotional Link 5. COMPETE: What Makes You So Special? 6. COMMUNICATE: 'Talking Your Walk' to Influence and Inspire 7. CONTRIBUTE: If Not You, Who? SUMMATION: THE EIGHTH C Key Chapter Takeaways Notes IndexAbout L. Gill
Libby Gill is an internationally respected executive coach, brand strategist, and bestselling author. Libby works with top companies to help them successfully position their leaders, business, and brands including Nike, Disney, Kellogg, Oracle, PayPal, Royal Caribbean Cruise Lines, and more.Libby is a frequent TV and radio guest offering expert opinions and guidance on brand strategy and professional development. She has appeared on the Today show, Dr. Phil, CNN, NPR, Oprah & Friends Radio,and many more. She lives in Los Angeles, California.(BK-9781137278517)
| SKU | BK-9781137278517 |
| Barcode # | 9781137278517 |
| Brand | Palgrave MacMillan |
| Artist / Author | Libby Gill |
| Shipping Weight | 0.4200kg |
| Shipping Width | 0.160m |
| Shipping Height | 0.020m |
| Shipping Length | 0.240m |
| Assembled Length | 24.200m |
| Assembled Height | 2.200m |
| Assembled Width | 16.200m |
| Type | Paperback |
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